Workday Senior Social Media Manager Opportunity

Workday, a Fortune 500 company and a leading AI platform for managing people, money, and agents, is shaping the future of work. We foster a culture rooted in integrity, empathy, and shared enthusiasm, where curious minds and courageous collaborators tackle big challenges with bold ideas. The Social Media team at Workday is a passionate group of storytellers and strategists, dedicated to redefining how businesses connect with audiences through a business-to-human approach. Our mission includes building Workday's brand recognition, establishing thought leadership in enterprise technology, showcasing customer success stories, empowering customers, fostering a vibrant online community, and ensuring connected digital experiences. We are seeking a highly creative, strategic, and experienced North America Social Media Strategist to lead the organization's social media thought leadership and customer advocacy efforts. This pivotal role involves creating and executing social media strategies that support marketing imperatives and integrate into North America campaigns. Key areas of focus include leading strategy and content planning for thought leadership across social channels, building and executing plans to share customer stories, activating executives and Workmates to amplify company messages, and analyzing content performance for continuous improvement. Responsibilities include driving social thought leadership and customer storytelling, serving as a strategic advisor for social-first content, championing Workmate and Executive Advocacy, owning Customer Social Advocacy activation, and analyzing social media performance data. Expertise with tools like Adobe Analytics, Restream, Adobe Express, various social media video editing tools, and Khoros dashboards is beneficial, alongside proficiency in LinkedIn, Instagram, X, Facebook, YouTube, Threads, and Reddit.