CASTING TALENT FOR A PAID MENTAL HEALTH DIGITAL CAMPAIGN SHOOTING IN SAN DIEGO It's Up to Us is a mental health campaign working hard to destigmatize and normalize mental health challenges, especially in this time of increased stress and need due to COVID- 19. The goal of this campaign is to inspire wellness, reduce stigma, increase dialogue and prevent suicide for all individuals with a particular emphasis on hardest hit and most vulnerable populations. Production will focus on capturing still images and digital assets like GIFS. Talent will portray different demographics who have been hit hardest by COVID 19 and mental health challenges ( first responders, parents, essential workers, LGBTQ+, etc. . The content captured within these still photos/ social assets will touch on the following topics: 1. Safely supporting others ( ex: sitting on bench talking, with masks, helping) 2. Reaching out for support 3. Taking steps to care for your own well being, even thought this can be difficult ( ex, outdoor environment) 4. At home schooling stress 5. Destigmatizing support for first responders 6. Helping essential workers deal with added stresses 7. Having a difficult conversation about suicide with teens