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Guides & Resources
Negotiating campaign usage
Understand usage fees and contract terms before you sign.
Usage defines how long and where your images appear, which directly impacts compensation. Ask clients to clarify media placement (print, digital, OOH), geographic reach, and duration. If exclusivity is required, ensure the rate reflects potential conflicts. Consult industry rate sheets or your agent before agreeing, and request amendments in writing when terms change. Due diligence protects your brand value and maintains healthy relationships with clients.
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