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Guides & Resources
How to tailor your submission for commercial campaigns
Casting directors share what they look for in quick-turn brand shoots.
Commercial directors want storytellers who feel like real people. When submitting, highlight everyday skills—cooking, parenting, sports—that connect with the brand’s market. Use wardrobe that reflects the spot’s vibe and include a short improv button at the end of your slate to show personality. If you have previous campaign experience, briefly note the client and deliverable. These details reassure producers that you can adapt quickly on a busy set.
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