Musician Information: “Music to me is a powerful art of expression”. Capturing the potency of a musical legacy which extends far further than her arrival to the USA in 2000 JOI ROCKS has successfully formulated her striking sound, taking her unique position in Hip Hop, a genre which has loaned platform to Joi’s distinctive floetic rhyming. Effortless versatility as an emcee is JOI ROCKS vocal flagship. Switching up rap with chanting, singing and toasting with seamless guise, Joi simply enjoys expressing herself and allowing others to relate. “I’m intrigued by the emotional energy, passion and creative process of music, its beautiful ability to move masses is what makes music my life. When I’m recording a song, or performing, my connection and love for the audience brings inner joy and contentment in a way that’s indescribably fulfilling”. Relocating to the USA, Joi’s journey as an artist started 'back home' in Zimbabwe. Proficient in piano at 6 years, Joi soon began writing rhymes and rapping by age 12. While an East Coast stamp dominates her sound, Joi Rocks celebrates her African inheritance by switching a Philly-chic vernacular to spitting her exotic mother tongue (shana) with grace and urban reinvention. Representing Hip Hop’s blessed global appeal, Joi’s unique rhyming ability is a truly necessary addition to this genre. Penning all her material is fundamental to the JOI ROCKS experience, with real life matters stylishly embodied in her songwriting. Joi’s rhymes encompass her experiences of socio-economic and political hardship, as well as the realities of being a strong, sensual woman in a male dominated industry. “One of the best bit’s of advice I’ve been given is to think like a man and act like a lady”, a philosophy which has delivering a 2010 collaboration with Lil Kim resulting in the hit song ‘number one man’. “An honest and playful take on a curious aspect has created a track that everyone can relate to”. Joi’s key life principles to live by include “Think it, believe it, receive it” and “Never ever give up”. Coming from humble beginnings, she was born and raised in a small town in Southern Africa. This artist did not allow the environment she grew up in to set any limitations or boundaries to how far she can go in the music industry and in the world as whole. A graduate Management Information Systems (MIS) degree is the only true contender to her sometimes explicit and always clever rhymes, making Joi a true ambassador to all aspects of her music empire. Writer, performer and strategist, JOI ROCKS has used her business tenacity to deliver live shows, and achieve radio play throughout her hometown Philadelphia, across the USA and extending internationally to the UK and South Africa. Recent hype includes: THISIS50's "Stop the Violence Tour", Manhattan, Brooklyn, Queens, Bronx, Long Island; Opening Set – Dipset’s Koch Record's Hell Rell of late, Philadelphia (V.I.P Lounge, XO lounge, Club Samba, Club Flow, Tragos,Arts Center, Fluid, Club Beyond, Club ONE)Brooklyn (Production Lounge, Amarachi Lounge, Brooklyn Nights),Upper Darby (69th Street Lounge)DE (East End Cafe, Stoneys)New York (Ha Comedy Club, Iguana, Club Marfa, Madison Square Garden)Baltimore (Courtesy of Spitters' Club) Joi has also established the emergent independent record label Joi Rocks Entertainment LLC (often trading as JR Entertainment LLC) in order to effectively make her music more accessible and give her more leverage, but she still anticipates to be picked up by a major. She is actively recording a new album as well as performing at different venues under Violator Management NY. JOI ROCKS tenacious independent 15 track album Joi Vol. 1 is available on itunes, rhapsody, napster, amazon, emusic, and many more digital stores with hottest updates on forthcoming singles live at www.joirocks.com Other Links Joi Rocks pages : http://www.myspace.com/joirocks1 http://www.youtube.com/joirocksmusic http://www.twitter.com/joirocksmusic http://www.thisis50.com/profile/joirocks http://www.facebook.com/joirocksmusic

Influences: Akon, 50 Cent, Mary J. Blige, Jay-Z, 2 Pac, Missy Elliot, Eminem many many more..

Currently Looking For a Gig

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