We are working with IBM to build a marketing campaign that tells the stories of "real people" - models, actors, musicians, producers and other creators - who are living, working and thriving in the social / digital / mobile age.
This project is part of IBM's "Smarter Commerce" technology platform, which allows brands to better service their consumers. Our goal is to create a marketing campaign - video, social media, digital advertising, and possibly print and TV commercials - showcasing real people, real stories and the real meaning of "putting the consumer at the center of commerce." We want to showcase YOUR voice as a consumer, and the voice of people you engage through your own social media channels (on Facebook, Twitter, Blogs, YouTube, etc).
This campaign will ladder up to the IBM Social Influencer Think Tank - a real live group of social consumers who represent the voice of their generation. This Think Tank will become a key IBM platform to engage and educate brands like Nike, Sephora, Chrysler and Grey Goose. And if you are a participant, you will become one of the faces of the campaign, and a key member of the Think Tank. |
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