Although the recently concluded inauguration of the YouTube Music Awards was described as “bizarre” by USA Today’s Backstage with Carly Mallenbaum, Explore Talent still shares its excitement over the event that recognized a number of well-known “internet sensations”. According to Carly in the video that came with a list of the nominees and the winners, among the weird highlights of the show were the tears from Lady Gaga and Vanessa Hudgen’s fake cat fight. With all the blurbs and mishaps, the first ever awards night of YouTube turned out to be a memorable event just the same.
Artist of the Year Goes to Eminem
With hosts Reggie Watts and Jason Schwartzman heading the show without scripts, the highly unpredictable yet utterly appealing YouTube Music Awards came out with six awards that were given to artists based on votes from fans. Eminem got the award for Artist of the Year. The other nominees in this category were Justin Bieber, ERB, Macklemore & Ryan Lewis, One Direction, Katy Perry, Psy, Taylor Swift, Nicki Minaj and Rihanna.
Below is Eminem’s live performance of “Rap God”.
K-pop Group Gets Video of the Year
For Video of the Year, K-pop sensation Girl’s Generation’s “I Got a Boy” won over such heavyweights as Demi Lovato’s “Heart Attack”, ERB’s “Barack Obama vs Mitt Romney”, Lady Gaga’s “Applause”, Miley Cyrus’ “We Can’t Stop”, Selena Gomez’s “Come & Get It”, Justin Bieber’s “Beauty and A Beat” that features Nicki Minaj, Psy’s “Gentleman”, Macklemore & Ryan Lewis’ “Same Love” featuring Mary Lambert, and One Direction’s “Best Song Ever”.
Check the “I Got a Boy” video below:
Other YouTube Music Awards Winners
The YouTube Phenomenon award went to “I Knew You Were Trouble” by Taylor Swift, while Macklemore & Ryan Lewis got the accolade for YouTube Breakthrough. Response of the Year went to “Radioactive” by Lindsey Stirling and Pentatonix and Innovation of the Year was garnered by DeStorm for “See Me Standing”. In contrast to MTV Music Awards’ huge surfboards, the winners were handed small red bricks that came with a white arrow indicating “play” on them.
A Hodgepodge of Refreshing Performances, Comedy Sketches and Unscripted Lines
The show, which was described to have a certain “ragged spontaneity” according to The New York Times, also did not fail to entertain with its assortment of live performances from a hodgepodge of artists like violin-toting Lindsey Stirling, Eminem, M.I.A., Arcade Fire, Avicii and Arcade Fire. These by themselves were nothing short of original because YouTube placed a different spin on them that instantly set them above the rest of the music awards. Under the direction of the show’s creative mastermind Spike Jonze, the artists made what looked like live music videos of their performances. That certainly made up for a great part of the delightfully bizarre night that also did not lack of comedy sketches along with the award presentations.
Hosts, funnymen and musicians Watts and Schwartzman managed to pull off a show that may seemed to have looked “all over the place”, but was actually the kind of refreshing spectacle that people did not expect but totally enjoyed. They did this with their unscripted dialogues and genuine bafflement over everything that was going on around them, which made the show even more hilariously entertaining.
The first ever YouTube Music Awards was held at Pier 36 in Manhattan, New York last Sunday evening. Fans worldwide were able to view it live over Youtube.com as it was streamed simultaneously on Google’s video channel.